Ad Shot List

Arian Kanani × Megafon · Batch 1 · 8 videos to record on your phone. Everything below is written to be read off a teleprompter.

Read this first

Eight videos. Five main ads, three retargeting ads. Vertical, on your phone, in Instagram Edits with the teleprompter on. Raw beats polished on cold traffic every single time, so do not build a set.

Format
Vertical, phone, natural light
9:16. Casual rooms are fine. Car, kitchen, gym floor, walking outside. One take per ad, all the way through.
Delivery
Talk to one person
Not an audience. One guy. Do not read it word for word, it reads stiff. Say it the way you would say it out loud.
Mistakes
Keep rolling
Flub a line and keep going. Do not restart. We cut every stumble and breath in the edit.
Where it goes
Drive › Raw Files
Drop the originals straight in, no compression, no captions. We cut and caption everything.

The gold boxes are yours to fill

Every ad has a Proof beat highlighted in gold with brackets in it. Those are blank on purpose. Say a real client, out loud, in your own words: his first name, what he does, where he started, what changed.

  • Use a different client on each ad so the eight videos do not repeat.
  • Only results you can actually back up. No numbers you would not defend to that client's face.
  • If you would rather not name someone, say "one of my guys" and describe him.

Two things that get an ad account shut down

  • Never point at the viewer's body. Meta bans copy that implies you know something personal about whoever is watching. That is why nothing here says "you are out of shape". It says "most men I work with". Keep it that way if you go off script.
  • No before and after body shots. They get flagged. Show training, movement and faces instead.

The 5 main ads

These run to cold traffic at forty dollars a day. Each one is a different hook angle, so we find out which idea sells before we spend real money. Same five beats every time: hook, pain, transformation, proof, one call to action.

Ad 3 is your format — mid workout, hitting the bells, the ninety days and thirty minutes line you already use.

AD1
Ad 1TOF9:16 · VerticalSelfie, walking or standing~77s
Angle 1 - Discipline is not the problem - Hook: Contrarian
Here is why training harder is the reason most men quit by week three.
▶ TeleprompterScript
1H Hook

Here is why training harder is the reason most men quit by week three.

1A Agitate the pain

Most of the guys I talk to do not have a discipline problem.
They have a plan problem.
They go all in for two weeks. Six days a week, an hour at a time.
Then work gets busy, a kid gets sick, and the whole thing falls apart.
And then they blame themselves for it.

1T Show the transformation

I build the opposite of that.
Thirty minutes a day. Whatever equipment you already have.
Built around your life instead of on top of it.
Strength, mobility, conditioning, power and speed in one plan.
Not just looking bigger. Actually being capable.

1P Proof

Do not take my word for it.
[CUT TO TESTIMONIAL: the client who kept falling off before he found a plan he could hold.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

1C Call to action

Tap the link below and answer a few questions.
If it looks like a fit, we will get on a thirty minute call and I will tell you straight up whether I can help you.

AD2
Ad 2TOF9:16 · VerticalSelfie, kitchen or car~72s
Angle 2 - You do not need more time - Hook: Belief-Shattering
You do not need more time. You need a plan that fits the time you already have.
▶ TeleprompterScript
2H Hook

You do not need more time. You need a plan that fits the time you already have.

2A Agitate the pain

Most of the men I work with are running a business, raising kids, or both.
Their day is already full.
So when a program tells them six days a week in a gym, it is dead on arrival.
And another year goes by.

2T Show the transformation

Thirty minutes a day. Minimal equipment.
I build the program around your schedule and around how your body actually moves.
Then we talk every week so it keeps fitting as your life changes.

2P Proof

Here is one of my guys saying it better than I can.
[CUT TO TESTIMONIAL: the busiest client on the roster. Business owner or father if you have one.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

2C Call to action

Tap the link below and answer a few questions.
If it looks like a fit, we will get on a thirty minute call and I will tell you straight up whether I can help you.

AD3
Ad 3TOF9:16 · VerticalMid-workout, kettlebells - HIS format~62s
Angle 3 - Ninety days from now - Hook: Future-Pacing
Imagine ninety days from now you walk into a room and carry yourself completely differently.
▶ TeleprompterScript
3H Hook

Imagine ninety days from now you walk into a room and carry yourself completely differently.

3A Agitate the pain

Not because you got skinny.
Because you got strong.
Because you sleep properly, you still have energy at six in the evening, and you are not faking your way through the day.

3T Show the transformation

Give me ninety days and thirty minutes a day.
Training, food, and the mental side, because the body is the easy part.
I coach the man, not just the workout.

3P Proof

You do not have to believe me. Believe him.
[CUT TO TESTIMONIAL: the biggest physical change you have on camera.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

3C Call to action

Tap the link below and answer a few questions.
If it looks like a fit, we will get on a thirty minute call and I will tell you straight up whether I can help you.

AD4
Ad 4TOF9:16 · VerticalSelfie or gym floor~72s
Angle 4 - Most men never get it back - Hook: Status Play
Most men in their forties will never get their athleticism back, and it has nothing to do with age.
▶ TeleprompterScript
4H Hook

Most men in their forties will never get their athleticism back, and it has nothing to do with age.

4A Agitate the pain

It is because they only ever train one thing.
They lift, or they run, or they do nothing at all.
So they end up strong and stiff. Or lean and weak.
And then they call it getting old.

4T Show the transformation

I build a complete athlete.
Five pillars. Strength. Mobility. Endurance. Power. Speed.
You end up strong, loose, conditioned and quick, all at the same time.
That combination is rare, and it is trainable at any age.

4P Proof

This is what it sounds like from the other side.
[CUT TO TESTIMONIAL: a client who talks about what his body can do now, not how it looks.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

4C Call to action

Tap the link below and answer a few questions.
If it looks like a fit, we will get on a thirty minute call and I will tell you straight up whether I can help you.

AD5
Ad 5TOF9:16 · VerticalSelfie, close, quiet room~68s
Angle 5 - The decisions angle - Hook: Pain Callout
Tired of making every decision in your life from an empty tank?
▶ TeleprompterScript
5H Hook

Tired of making every decision in your life from an empty tank?

5A Agitate the pain

Here is what nobody tells you about letting your health slide.
It is not really about the mirror.
It is that a tired man makes different decisions than a rested one.
How you talk to your wife. How you lead at work. What you say yes to.

5T Show the transformation

When you train, your energy changes. Your confidence changes.
And then everything downstream of that changes with it.
That is the actual product. The body is just the receipt.

5P Proof

Someone said it to me better than I could.
[CUT TO TESTIMONIAL: a client who talks about energy, confidence or headspace, not his body.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

5C Call to action

Tap the link below and answer a few questions.
If it looks like a fit, we will get on a thirty minute call and I will tell you straight up whether I can help you.

The 3 retargeting ads

Ten dollars a day to people who already watched or engaged in the last fourteen days. These are warmer, so they get to be more honest and more direct. Ad 7 handles price head on, which is the objection you named yourself.

AD6
Ad 6RETARGET9:16 · VerticalSelfie, relaxed~52s
Retarget 1 - Proof - for people who watched but did not apply
You have seen my videos a few times now, so let me show you what this actually looks like.
▶ TeleprompterScript
6H Hook

You have seen my videos a few times now, so let me show you what this actually looks like.

6A Agitate the pain

Most men who land on my page are not lazy.
They are just tired of starting over.

6T Show the transformation

So instead of me telling you it works, here is somebody it worked for.

6P Proof

You do not have to believe me. Believe him.
[CUT TO TESTIMONIAL: the biggest physical change you have on camera.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

6C Call to action

Tap the link below and answer a few questions.
If it looks like a fit, we will get on a thirty minute call and I will tell you straight up whether I can help you.

AD7
Ad 7RETARGET9:16 · VerticalSelfie, sitting, direct to camera~67s
Retarget 2 - Price objection - Hook: honest callout
Let me be straight with you about what this costs.
▶ TeleprompterScript
7H Hook

Let me be straight with you about what this costs.

7A Agitate the pain

This is premium one on one coaching.
It is not cheap and I am not going to pretend it is.
I would rather tell you that now than waste your time on a call.

7T Show the transformation

What you get is me.
Individual programming. A full assessment. Personal training sessions.
Check ins every week and my WhatsApp when you need it.
You are not buying an app. You are hiring a coach.

7P Proof

Here is one of my guys saying it better than I can.
[CUT TO TESTIMONIAL: the busiest client on the roster. Business owner or father if you have one.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

7C Call to action

If you are in a position to invest in yourself right now, tap below and apply.
If you are not, keep watching my stuff and come find me when you are.
No hard feelings either way.

AD8
Ad 8RETARGET9:16 · VerticalSelfie, gym or home~65s
Retarget 3 - Too far gone or injured - Hook: Belief-Shattering
The men who message me are usually worried they are too far gone to start.
▶ TeleprompterScript
8H Hook

The men who message me are usually worried they are too far gone to start.

8A Agitate the pain

A bad back. A knee that never healed. Years since they trained properly.
So they decide they need to get in shape before they hire a coach.

8T Show the transformation

That is backwards.
We start with an assessment of how you actually move right now.
Then I build around the injuries instead of straight through them.
Starting where you are is the whole point of having a coach.

8P Proof

Listen to someone who was exactly where you are.
[CUT TO TESTIMONIAL: the client who started with an injury or the longest layoff.]
[NO CLIP FITS THIS ANGLE? Say it yourself: his first name, what he does, where he started, what changed. Nothing you cannot back up.]

8C Call to action

Tap the link below and answer a few questions.
If it looks like a fit, we will get on a thirty minute call and I will tell you straight up whether I can help you.

Where your testimonials go

You already have these shot, so they are the strongest asset in the whole batch. A stranger hearing it from a client beats hearing it from you every time. They do three jobs.

Job 1
Inside every ad, at the Proof beat
Look at the gold box in each of the 8 scripts. You say one short line, then we cut straight to a real client. That is why the proof beats are short now. You are handing off, not narrating.
Job 2
Standalone retargeting ads
One testimonial, one ad. These run to people who already watched something of yours. This is the rotation you and Neema talked about: they open their phone and see a different client every time, and never the same one inside three days.
Job 3
The objection killers
A client who was injured, or who had no time, answers that objection better than any script can. We match each testimonial to the objection it happens to kill.

What we need from you

  • The raw files, not the website cuts. One file per client, uncut, no captions burned in. Arshia has them on Vimeo.
  • Drop them in Drive › Assets. Name each one with the client's first name so we can match it to the right angle.
  • Tell us who is who. A line per client: what he does, where he started, what changed. That is how we pick which testimonial fronts which ad.
  • Written consent for any client you name. A text message saying yes is enough. Keep it on file.

Testimonial toppers — record these

A raw testimonial has no hook, so on its own it gets scrolled past. These are the 3 to 5 second intros we bolt onto the front of a client clip. Record all six back to back in one go. Six toppers across your testimonial library means a lot of different ads without you filming again.

The build is: your topper, then the client clip, then a CTA from the bank below.

▶ TeleprompterToppers
T1 Handoff

I could tell you this works. It lands better coming from him.

T2 Handoff

He said this without me asking him to.

T3 Callout

This is what happens when a busy guy finally gets a plan he can hold.

T4 Time-anchor

He was sitting exactly where you are about a year ago.

T5 Curiosity

Forty seconds. Listen to what he actually says at the end.

T6 Pride

Of everything I do, this is the part I am most proud of.

Hook bank

Ten extra hooks, three to six seconds each. Record them back to back in one go. We swap these onto any body clip, which means we can test twenty more versions without you filming again.

▶ Open TeleprompterHooks
H1 Contrarian

The reason you are stiff is not age. It is that you only train one way.

H2 Belief-Shattering

You do not need a gym. You need thirty minutes and a plan.

H3 Belief-Shattering

Losing weight is not the goal. Being capable is the goal.

H4 Future-Pacing

Imagine being the strongest you have ever been at forty five.

H5 Future-Pacing

Picture your kid asking you to play and you just say yes.

H6 Status Play

Most busy men will never train consistently. Here is the one reason.

H7 Status Play

High performers do not train for looks. They train for capacity.

H8 Pain Callout

Tired of being the guy who used to be an athlete?

H9 Pain Callout

Sick of starting over every January?

H10 Identity

I do not coach guys who want abs for the summer. Summer ends.

CTA bank

Six endings, three to six seconds each. One action each. Same idea as the hooks, we mix and match.

▶ Open TeleprompterCTAs
C1 Apply

Tap below and answer a few questions. If it is a fit, we will talk.

C2 Apply

Hit the link and apply. I read every single one myself.

C3 Book

Tap below and book a thirty minute call with me.

C4 Book

If you want me to build this for you, book a call below.

C5 Qualify out

If you are ready to actually do the work, apply below.

C6 Qualify out

Only tap this if you want to be coached hard. Apply below.